Mission, Vision and Core Values

Our Vision

Our vision is to become Canada’s most convenient insurance and investment company by being simple, fast and easy to do business with.

Our Mission

Our mission is to make it simple, fast and easy for Canadians to build wealth, generate income, and get the insurance and group benefits coverage they need.

Our Core Values

  • We treat each other with respect.
  • We hold ourselves and each other accountable.
  • We are honest, fair and honour our commitments to our customers and each other.