The early roots of life insurance in Canada can be traced back over two centuries. However, the concept of critical illness insurance – a product to help people cover expenses associated with critical illness – was not developed until the late 1990s.
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Set fire to your hair, poke a stick at a grizzly bear…. These are certainly dumb ways to die but the Dumbest Way to Die is without Life Insurance.™ This is the theme of the latest consumer advertising campaign from Empire Life and it is a very different approach for an insurance company to use to encourage Canadians to start thinking about life insurance.
One of the most bewildering aspects of life insurance is there seems to be so many types available - all with their own unique, and sometimes confusing, product names depending on the insurance company offering the product.
As Canadian women continue to be a strong driving force in the economy, their need for life insurance increases.
Most Canadians agree that life insurance is important and that they want to provide income protection for their loved ones in case the unexpected happens. A common question for many is, “How Much Life Insurance Do I Need?”
We are excited to launch our new consumer insurance campaign and website introducing “The dumbest way to die is without life insurance.TM”
Why do some consumers have so many misconceptions about life insurance?
The ability to manage all of your financial priorities can seem daunting at times, especially for young Canadians starting out.
Consumers are always looking for ways to save money and it’s no different when it comes to purchasing life insurance.
Here are six tips to save:
Q&A with Les Herr, Empire Life, President and CEO
