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Most Canadians agree that life insurance is important and that they want to provide income protection for their loved ones in case the unexpected happens. Unfortunately, best intentions haven’t translated into action as 65% of Canadians indicate that they either have too little or no life insurance coverage†.
The following resources are provided to help answer common questions that consumers have about life insurance. We encourage you to watch a video, read a blog post and find an advisor to connect with who can answer additional questions about your specific financial planning needs and recommend the best solutions to meet those needs.
†Source: LIMRA: Canadians at Financial Risk, 2013
Did You Know?
73% of Canadians say they can't afford life insurance? 1
$84/month for coffee2 vs. $27.90/month for life insurance3
1 LIMRA: Canadian Life Insurance Ownership study, 2013.
2 Based on a Starbucks cup of coffee at $2.45, purchased 31 days per month.
3Initial monthly cost for a healthy, 40 year old female, non-smoker purchasing $250,000 of Empire Life Simplified 20 life insurance as of December 7, 2016. Price increase every 20 years.