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Best in Show for social media and Award of Excellence for group communication

(Kingston, ON—August 11, 2016) – Empire Life has been recognized for its outstanding achievement in marketing and communications with two awards from the Insurance & Financial Communicators Association (IFCA).

The redesign of the company’s investment blog won top honours with “Best in Show” in the social media category. The blog features commentary by portfolio managers on stocks, the markets, and the economy, including the popular “Off the Cuff” video series. The blog’s subscriber base increased by 21% in the first month following the redesign. The judges found the blog easy to navigate and nicely laid out with good content.

Empire Life also won an “Award of Excellence” for its Group Critical Illness and Health Concierge product launch which provides critical illness insurance for groups of three or more and access to a Health Concierge Service for employees with a critical illness. Judges commended the campaign’s comprehensiveness, clear writing and consistent branding.

“This year’s field of entries was incredibly strong, so the projects that earned recognition truly are the cream of the crop,” said Margot Carmichael Lester, IFCA’s director of awards and recognition, who has also served as a judge for the competition for four years. “These award winners are terrific models of successful projects that we can all learn from and be inspired by.”

There were a total of 479 entries in the IFCA Annual Awards competition, now in its 84th year. Entries are submitted from top financial services companies across North America.

About IFCA
The Insurance & Financial Communicators Association provides opportunities for financial communicators to share, learn, and grow so they can be the best at what they do. Founded in 1932, the organization is a trusted partner and key resource for financial communicators. For more information about the organization, visit

About Empire Life
Established in 1923 and a subsidiary of E-L Financial Corporation Limited, Empire Life provides individual and group life and health insurance, investment and retirement products to Canadians. Our mission is to make it simple, fast and easy for Canadians to get the investment, insurance and group benefits coverage they need to build wealth, generate income, and achieve financial security. As of June 30, 2016 Empire Life had total assets under management of $15.3 billion. Follow Empire Life on Twitter @EmpireLife or visit for more information.

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Contact:           Laurie Swinton
                        Director, Communication Services
                        613 548-1890, ext. 3374