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Toronto, Ontario (June 15, 2017) – The Empire Life Insurance Company (Empire Life) (TSX: EML.PR.A) today launched Life & Money Matters, a new website to educate Canadians on financial planning and investments. The site answers the most common questions Canadians have at different life stages about life and money, and helps them connect with a licensed life insurance advisor in their area who can help them with their investment questions and needs

The site has articles, videos, tools and calculators to help Canadians better understand their personal situation and how to navigate through it. For consumers seeking advice or help with their investments or financial plan, the website offers a “Find-an-Advisor” feature. 

“Research confirms that investors with an advisor accumulate 3.9 times more assets than those who do not have an advisor*,” says Mike Stocks, Vice-President and Chief Marketing Officer.  “We hope to help more Canadians get answers to their most common questions and connect them with an advisor to improve their savings,” says Stocks.

According to a 2016 LIMRA research study, consumers grade themselves with a class average of a C when posed with the question of evaluating if they will be able to save enough money to have a comfortable retirement.** "27% of consumers give themselves a failing grade when it comes to saving for retirement and many of them feel overwhelmed and don’t know where to start,” says Stocks.  The Life & Money Matters website provides a great resource to help Canadians get started and find answers to their questions about life and money.

To learn more, visit


* Source: The Gamma Factor and the Value of Financial Advice, © 2016 Claude Montmarquette, Nathalie Viennot-Briot. All rights reserved, & The Investment Funds Institute of Canada – August 2016

**Source: Future of Advice Series, LIMRA – 2016


About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life provides individual and group life and health insurance, investment and retirement products to Canadians. The Company’s mission is to make it simple, fast and easy for Canadians to get the investment, insurance and group benefits coverage they need to build wealth, generate income, and achieve financial security. As of December 31, 2016 Empire Life had total assets under management of $16.1 billion. Follow Empire Life on Twitter @EmpireLife or visit for more information.

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Antonietta Stabile, MBA
Director, Investment Marketing and Communications
Empire Life
416 945 7466


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