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Thursday, June 13, 2024 - 08:28

Empire Life proud sponsor of Kingston Pride 2024

Image of two people holding a Pride flag

June 13, 2024–(Kingston, ON) The Empire Life Insurance Company (Empire Life) and our Pride@Empire employee resource group have partnered with Kingston Pride as a gold sponsor of its 2024 Pride festival which runs from June 8-20. 

Kingston Pride is a grassroots organization established in 1989 that works to promote awareness and inclusion of the 2SLGBTQIA+ community. Kingston Pride coordinates a wide range of activities, including: an annual Pride parade, educational workshops, speaker events, art exhibitions and more. 

As part of our ongoing commitment to making a difference in the communities where our employees, customers and distribution partners live and work, we sponsor a number of organizations and events that promote diversity, equity and inclusion. In addition to our sponsorship, Empire Life employees, family and friends will join in this year’s Kingston Pride parade and community fair on June 15. 

Empire Life will be supporting additional PRIDE events in other cities where we have offices in the months and years to come. 

“We’re incorporating diversity, equity and inclusion strategies into all facets of our organization to help our customers and staff feel seen, heard and supported,” says Jennifer McGregor, Vice-President, Human Resources. “We know there remains much work to be done, and we are committed to creating meaningful change in our workplace and beyond. Sponsoring and participating in events like Kingston Pride is one way we’re demonstrating our commitment to building safe and inclusive communities.”

“Pride gives the 2SLGBTQIA+ community the opportunity to be willingly visible in our communities and give thanks to those before us who have campaigned for our rights, and to give voice to our ongoing quest for equality,” says Sinan Malik of Kingston Pride Board Member. “We’re grateful to Empire Life for sponsoring our festival and showing its support of our 2SLGBTQIA+ community.” 

Kingston Pride is looking for volunteers for other activities including a Pride run and walk, games night, trivia night, semi-formal and Movies in the Square. If you’re interested, sign up directly through the Kingston Pride website.

About Empire Life 
Established in 1923 and a subsidiary of E-L Financial Corporation Limited, Empire Life provides individual and group life and health insurance, investment and retirement products. The company’s mission is to make it simple, fast and easy for Canadians to get the products and services they need to build wealth, generate income, and achieve financial security. As of March 31, 2024, Empire Life had total assets under management of $18.7 billion. Follow us on social media @EmpireLife or visit for more information. 

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Contact: Karen Smith 
Director, Communication Services 
613 548-1890, ext. 3387