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Leaving a legacy by brewing at home

Life insurance is one of those things—you don’t want to learn how important it is once it’s too late. But that doesn’t mean we know all the right things to do when it comes to getting a life insurance policy.

Did you know that according to a nationwide survey conducted by LIMRA, fewer Canadians have life insurance than in the recent past (43%) and 45% of Canadian households admit that they don’t have enough life insurance.

45% of Canadian households admit they dont have enough life insurance

One reason that many give for not purchasing life insurance policy is that it is too expensive. Did you know that for approximately the price of a cup of coffee a day , a thirty year old can take out a life insurance policy that will cover the average amount of a mortgage for a new home in Canada?4 So what are you waiting to make life insurance a priority?

We invite you to share your story of “inspirational insurance” – a real life story of how life insurance can – or did – make a difference in your life or in the life of someone you know.

4 Based on available rates for a 40-year-old female, non-smoker, purchasing $250,000 of 20-year term insurance as of April 2015.

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Did You Know?

On a monthly basis, life insurance can cost less than a cup of coffee?

Consider this

$84/month for coffee1 vs. $23.85/month for life insurance2

Buy Now

Did You Know?

On a monthly basis, life insurance can cost less than a cup of coffee?

Consider this

$84/month for coffee1 vs. $23.85/month for life insurance2

Buy Now

Did You Know?

On a monthly basis, life insurance can cost less than a cup of coffee?

Consider this

$84/month for coffee1 vs. $23.85/month for life insurance2

Buy Now

1 Based on a cup of coffee at $2.45, purchased 31 days per month.
2Initial monthly cost for a healthy, 35 year old female, non-smoker purchasing $250,000 of Empire Life Simplified 20 life insurance as of February 22, 2021. Price increase every 20 years.