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More than 6000 Empire Life customers and their employees joined the Show My Card contest in its first week. The contest, with 58 great prizes including a $5000 grand prize gift card, aims to inject a little fun into January and remind employees to start using their new benefit cards when they fill a prescription starting February 1.

Empire Life is issuing new benefit cards as part of the switch to a new provider, Express Scripts Canada.

Contest materials, including an employee communication kit and short promotional videos, are bring well received reports Group Marketing vice-president, Janet Jackson. “Our December survey shows an overwhelming majority of plan administrators are finding the kit helpful and easy to use,” said Janet.

“We’ve made it easy to explain the transition to Express Scripts Canada by giving plan administrators a series of ready-made employee communiqués. We’ve received particularly positive comments on how engaging the employee video is. That’s what we want—to get people engaged, so they put their new cards in their wallet and remember to show them to the pharmacist beginning Feb 1.”

This short video explains the show my card contest to customers and their employees.

The contest closes January 31 at midnight.


* This news applies to customers who have a pay-direct drug plan (pay-direct means drug claims are processed at the pharmacy when you show your benefit card)